GET TO KNOW ME
My Background
A senior marketing professional with over 11 years experience of developing, pitching and implementing award-winning partnerships for clients, both in the UK and globally. These partnerships include groundbreaking ad-funded programming, Cannes Lion winning content projects, world leading loyalty schemes, along with a host of other original campaigns.
Having had roles within the commercial, account management and creative departments at three of the UK’s top agencies, I have developed excellent stakeholder and project management skills, a strong creative and strategic outlook, superb commercial acumen and an enviable black book of partnership contacts.
When I'm not running amazing partnerships I like to indulge in my passion for sport, both watching (I've been a Crystal Palace season ticket holder for over 20 years...) and playing. I also have a love for all things gaming, be that Triple A titles or retro games as well as a keen interest in history, which forms the basis of most of my annual leave!
I am currently looking for my next challenge and I'm genuinely open to new opportunity, so if you need a media partnership or brand partnership expert, please do get in touch.
MY EXPERIENCE
Past Roles
PARTNERSHIP DIRECTOR - DRUM OMG
August 2020 - Present
In August 2020 I had the opportunity to re-join Drum to lead the partnership team across key UK and international accounts such as VW Group, Diageo, Sainsbury’s and HSBC. The role has seen me further develop my partnership skills, grow my network and help grow revenue across key clients YOY.
Highlights and achievements:
• Pitched, developed, negotiated and managed 5 key international projects across VW Group, including 7 figure multi-market partnerships with Conde Nast and National Geographic
• Key member of the Omnicom team developing the agency group’s central gaming strategy and offering
• Taken a leadership within role in the agency focusing on the management, mentoring and training of junior members both of the partnership and wider agency teams
• Led the partnership development for Google’s Channel 4 AFP, Highlife, which was Channel 4’s biggest branded entertainment piece ever
PARTNERSHIP DIRECTOR - VCCP
January 2019 - July 2020
I was asked to join VCCP to set up a partnership team working across the agency group, which would champion and develop partnerships for all clients. This saw me at the heart of projects, from strategic development to implementation and helped me to further grow my partner network.
Highlights and achievements:
Developed the agency’s partnership offering from scratch, including the creation of key processes, raising awareness of the offering and educating clients on the power of partnerships
Worked closely with the new business team on over 15 pitches including key wins on Green and Blacks, Organix and TikTok
Launched the agency’s first e-commerce and sampling partnership between Amazon and Unilever brand Zendium
Was a core member of the Cadbury brand strategy team looking at the future of advertising and the role partnerships would play
Set up and took part in industry events on behalf of the agency, including creating and speaking at VCCP’s ‘Rethinkin’ Festival
PARTNERSHIP DIRECTOR - CHERRY LONDON
August 2018 - January 2019
My role saw me work across the agency to lead on all aspects of partnerships for a number of key clients, including HSBC, Dugout and William Hill. The position saw me create strategy, source and develop key partnerships and manage these on an on-going basis.
Highlights and achievements:
Handling renewals and onboarding of global partners for HSBC’s 2019 Jade loyalty scheme, leading to 10% customer growth
Consulting with Dugout Media on their agency sales strategy
Leading partnership strategy and creative on various new business pitches
PARTNERSHIP MANAGER & DIRECTOR - DRUM OMG
September 2010 - August 2018
After joining Drum as a graduate in 2010, I quickly became a key member of the accounts team, leading on top clients including O2, Boots and PlayStation. In 2014 I joined Drum’s Partnership department and focused on creating award winning media campaigns for a huge number of leading brands such as Warner Bros, Sainsbury’s and VW.
Highlights and achievements:
Key accounts role in the ATL launch of the PlayStation 4
Leading the partnership team on the Cannes Lions winning Lego Batman and Channel 4 partnership
Developing the RNLI’s first media partnership with Ladbible, which became the publisher’s most successful campaign ever
Creating long term relationships with brands such as VW Group, Sainsbury’s and AG Barr, leading to six figure growth in my time leading the accounts
Effective management of junior members of the team to hit their personal and professional growth targets
EDUCATION
My Studies
September 2007 - June 2010
BA - ANCIENT HISTORY AND ARCHAEOLOGY - UNIVERSITY OF BIRMINGHAM
September 2000 - June 2007
